Consumer Packaged Goods

CPG Operations That Run Themselves

Trade deductions, distributor billing, cash application, and replenishment running continuously across the CPG operating model.

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How it works

From CPG Signals to Autonomous Execution

FlowGen learns your CPG operations, converts that knowledge into executable procedures, and improves with every deduction.

Built for CPG trade and working capital operations.

Explore the product

FlowGen connects to your ERP in place and builds your complete CPG ontology. Trade logic captured via configuration and custom code. No workshops, no consultants, no multi-quarter discovery.

Every workflow, exception route, and decision tree reconstructed from transaction history and data lineage into a living trade-to-cash map. Surfaces deduction bottlenecks and becomes the backbone of agents that mirror your operations.

Procedures become natural-language workflows that are readable, editable, and auditable. FlowGen executes them inside your ERP with intelligence purpose-built for trade data where precision matters. Agent-to-agent coordination across your entire deduction lifecycle.

Every exception and trade change feeds back into the system automatically. Self-healing operating procedures adapt to user feedback, rules, formats, and exceptions in real time. Get smarter with every deduction.

CONSUMER PACKAGED GOODS

Your operational blueprint, running autonomously. End-to-end processes executing inside your ERP at machine speed.

Process throughput

5x

faster execution cycles

Touchless execution

90%+

end-to-end automation

Manual workload

80%+

fewer human steps

0K12K24K36K10.0KAlbertsonsCircular · pastaROI 0.9×13.0KPublixEndcap · snacksROI 1.5×31.8KWalmartRollback · 18oz cereal · W18–W20ROI 2.4×14.9KKrogerBOGO · cerealROI 1.7×+19.4K liftvs. 12.4K baselinebaseline
O2C

Trade Promotion Deductions & Settlement

Every deduction validated against promotion calendars and trade agreements the moment it arrives. Invalid claims flagged and recovered without manual investigation.

Contract pricing

Master agreement · Reyes · 2024-Q2

Distributor invoice

INV-44218 · received 02:14 UTC

SKU-184

Frosted Flakes 18oz

$3.42

SKU-233

Pop-Tarts Strawberry 12ct

$2.18

SKU-907

Eggo Buttermilk 10pk

$4.74

SKU-412

Special K Red Berries

$3.10

SKU-184 · qty 1,200

Billed @ $3.42

$4,104.00

SKU-233 · qty 880

Billed @ $2.18

$1,918.40

SKU-907 · qty 640

Billed @ $4.90· expected $4.74

$3,136.00Pricing mismatch · $0.16/unit

SKU-412 · qty 520

Billed @ $3.10

$1,612.00
Posted to SAP · 3 of 4 clearedSKU-907 held for buyer review
O2C

Distributor Billing, Claims & Disputes

Billing executed accurately across the distributor network: consistent, auditable, and dispute-resistant. Downstream claims fall when billing is right the first time.

3 items · parsing…

EDI 820

Kroger · $384,210

PDF Remit

Albertsons · $147,608

Email

Costco · $92,440

Posted to SAP FSCM

Kroger2 deductions · $14,800
Posted
Albertsons1 markdown · $6,420
Posted
CostcoClean · matched PO
Posted
O2CFinance

Cash Application Across Deductions & Short-Pays

Payments matched against open invoices with full trade agreement context. Deductions, short-pays, and promotional adjustments applied without a human parsing remittances.

Line 3 · fill weight, grams

480490500510520USL 510LSL 490-59m-49m-39m-29m-19m-9m-0mCORRECTED

Process action

Filler valve B trimmed −2.4%

Hopper level drift on the upstream feeder

SKU8oz cereal
DetectedT−21m
CorrectedT−14m
Out-of-spec0 units
Operations

Line Quality & Yield Optimization

Quality deviations detected and corrected in real time, before they move down the line into finished goods. What used to be a shift-end discovery is now immediate.

SKU-184 · Frosted Flakes 18oz · daily units

BaselineSensedReorder
1,0001,4001,8002,200REORDER 1,850Trigger fired · Day 12Day 1Day 4Day 7Day 10Day 13Day 14

Signals fused

POS scan data80%

Walmart · Kroger · Target

Promo lift65%

BOGO cereal · W18–W20

Weather40%

Heat wave · Southeast

Social trend25%

TikTok mentions +220%

Replenishment released8,400 units · DC-ATL → Publix SE5 days ahead of legacy forecast
Supply Chain

Demand Sensing & Replenishment

POS signals, promotional lifts, and external factors read continuously. Replenishment triggered before shelves run short; excess inventory falls as forecast error drops.

DC-LAX+720 unitsDC-DAL−1,610 unitsDC-CHI+520 unitsDC-ATL+1,860 unitsDC-NJD−340 unitsDC-SEA+210 unitsDC-PHX−180 units

Active transfer

DC-ATL

Atlanta, GA

DC-DAL

Dallas, TX

Units1,610
Top SKUSKU-184
ModeLTL · partial
ETA11h 20m
Supply Chain

Inventory Rebalancing Across DCs & Retail

Imbalances spotted and corrected across DCs and retail locations before markdowns are the only option. Carrying costs fall; availability holds.

Supplier invoice · PDF

Cargill Foods

INV-7728-Q2 · 02:14 UTC

Bill toOperations · DC-ATL
PO refPO-44218
ReceiptGR-19842
TermsNet 45
SKU-184Frosted Flakes 18oz1,200$4,104
SKU-233Pop-Tarts Strawberry880$1,918
SKU-907Eggo Buttermilk 10pk640$3,136
SKU-412Special K Red Berries520$1,612
+ 8 more lines
Invoice total$248,704

Vendor

Cargill Foods

PO #

PO-44218

Lines

12 · $248,704

Total

$248,704

3-way match

PO-44218

Invoice ↔ PO ↔ GR-19842

INVPOGR
Posted
Supply Chain

Supplier Invoice Reconciliation & Trade Pricing Alignment

Invoices matched against POs, receipts, and promotional pricing terms the moment they arrive. Discrepancies surface immediately; disputes don't accumulate.

Deductions inbound

Trade-fund allocations

Walmart$12,800
Markdown allowance · MA
Kroger$6,420
BOGO scan · code 502
Costco$15,440
Slotting fee · new SKU
Albertsons$3,210
Co-op ad · Q2 circular

TF-WAL-MD-Q2

Walmart · Markdown · Q2

Available $84,200

matched

TF-KRG-BOGO-W18

Kroger · BOGO cereal · W18–W20

Available $42,400

matched

TF-COS-SLOT-Q2

Costco · Slotting · Q2

Available $8,200

Disputed

TF-ALB-COOP-Q2

Albertsons · Co-op · Q2

Available $28,900

matched
Finance

Trade Spend Visibility & Profitability

Every promotion, discount, and allowance tied to margin impact in real time. Profitable spend reinforced; margin-eroding spend visible before it compounds.

CUSTOMER SPOTLIGHT

See how enterprises run operations at scale with FlowGen Labs

Veritiv distribution operations

ANNUAL PROCESS SAVINGS

$9M+

Veritiv logo

How Veritiv modernized SAP workflows in exactly four weeks

We brought in FlowGen Labs to help modernize our SAP workflows, and they delivered a working AI solution in exactly four weeks. The agents they deployed have taken over a lot of the heavy lifting, eliminating manual work and streamlining our processes end-to-end. By leveraging LLMs, we were able to accelerate our automation timeline while sticking to our ‘clean core’ strategy. This is a highly practical approach to SAP modernization that we plan to scale across the business.

Sandy Iyer

Sandy Iyer

Sr Director, Digital and Enterprise Applications, Veritiv

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